The brand is also “strongly growing in the U.S.”įinancial documents filed by the company show that Diageo Beer Company USA increased net sales 1%, as Guinness’ recovery “in the on-trade was broadly offset by a decline” in FMBs. Menezes added that Guinness’ “recovery is happening fast as conditions improve” and “is in healthy shape in Europe” and “seeing very good momentum” in both the on- and off-trade. When reporting the company’s Q2 results, Diageo CFO Lavanya Chandrashekar noted that the company has “some pricing action on Guinness” and “will continue to evaluate pricing opportunities on a case-by-case basis, both in the U.S. “So over the course of the next year, we hope to get back into a position of supply.” “The demand is way beyond what we expected on Guinness 0.0,” he said. The beer has proven to be popular in the U.K., with demand “far outstripping supply,” Diageo CEO Ivan Menezes noted during the company’s earnings call Thursday. Other offerings from the trend include: Bang Hard Seltzer (formerly Bang MIXX) from Vital Pharmaceuticals-owned Bang Energy Spindrift Spiked from Massachusetts-based sparkling water producer Spindrift SunRise Hard Seltzer, launched through a collaboration between Heineken USA and AriZona Iced Tea-maker Hornell Brewing.ĭiageo will launch Guinness 0.0., the non-alcoholic version of its flagship beer offering, nationwide in the U.S. The two companies also collaborated in 2021 to launch Topo Chico hard seltzer. This week, Coca-Cola announced a partnership with Molson Coors Beverage Company to create Simply Spiked Lemonade. Many beverage producers have explored the adult beverages category in the past year. The company filed a trademark application in June for its Rockstar brand in the beer and “alcoholic fruit cocktail drinks alcoholic malt beverages, except beers hard seltzer” categories. This will likely not be only alcoholic-beverage foray for PepsiCo. Hard MTN Dew will be developed and produced by Boston Beer, while PepsiCo has set up a new entity – Blue Cloud Distribution – to sell, deliver and merchandise it. The soft drink was initially exclusive for the fast food chain Taco Bell, and is now distributed in bottles and cans, with several spin-off flavors. single-serve cans along with the variety pack.īoston Beer president and CEO Dave Burwick was “instrumental” in the original 2004 creation of Baja Blast MTN Dew, when he was then serving as PepsiCo’s chief marketer, according to a spokesperson. Unlike its inspiration beverage, the 100-calorie FMB is caffeine-free and has no added sugar, and will be sold in 24 oz. “We were overwhelmed by the number of requests we received to include the tropical flavor in the Hard MTN Dew line-up, and we’re excited to give fans of legal drinking age exactly what they’ve been craving.”īoston Beer and PepsiCo announced Hard MTN Dew last August – a 5% ABV flavored malt beverage (FMB) inspired by the classic flavors of the MTN Dew soft drink. “Baja Blast has been a fan-favorite flavor for almost 20 years,” A Hard MTN Dew spokesperson told Brewbound in an email.
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